According to a 2019
Pew Research Center survey, nearly 70% of all adults use Facebook and the majority log in more than once a day. Of those surveyed, more than half say they get their
news from Facebook. That means there’s more than just cute kitty pics being digested on
the third most visited website in the world. This captive audience is exactly why Facebook ads are so lucrative. And in a world where visual stimulation is a must, video ads are even more worthwhile. A video ad allows you to tell more of a story than just a static image. Your message can be heard through moving pictures and not just words. Depending on your goals, your video ads can feature a product, promote a campaign, or offer a solution to a problem. Whatever the focus, a target audience must be considered and an invitation to trust your brand should be evident throughout the video.