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Concept Development

When an individual finishes watching a video, the key takeaways should be clear. What was this video about? What did the creator want me to know? No matter what, the main ideas and concepts of a piece of work should be easy for a viewer to identify. 

A strong main concept is a significant part of a project’s foundation. If there is not a stable concept in place by the end of the pre-production phase, any steps to further the video production process will crumble. When developing a concept to create an outstanding visual display, you must ask yourself questions about what you are trying to convey and what you believe is necessary to include. Whether you want to assure that your viewer feels moved to action following an emotional non-profit video, or would like to end your documentary with a personal message, all falls under this concept development category. 

Motion Inc. is a full service film and production company that prioritizes your specific needs. Whether to raise money or raise awareness, to educate or entertain, our work has been making our repeat customers very happy over the past three decades. Our company wants to understand who you are, what you make, what you do and what you want to say to the world. We listen carefully, and with you, create videos that reflect your mission, your style, your identity and your message. Let’s begin brainstorming your video concept today! If you are interested in learning more about the pre-production process, we also offer professional planning and script writing services. 
Schedule a consultation to discuss how Motion Inc. can bring your vision to life. 
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